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What matters is not what we say but what our interlocutor understands
This statement seems obvious. Yet very often it is likely to focus on the message that we issue and its consistency with our intentions - and forget that the message does not exist until it is received.
No message is received passively. Many are simply ignored. Those arriving suffer an immediate and profound transformation.
This transformation occurs in two phases (which are actually merged into a single, instantaneous perceptive synthesis, but it is useful to distinguish to understand them). The first
is the perception, that is the way in which the recipient treats and "makes his" message. Research (such as daily experience in all human relationships) continually shows us how each person remove, add and transform, so that "understands" may be something completely different to what I think I said.
The second is the formation of an opinion or attitude, which is determined by the system of knowledge, beliefs and values \u200b\u200b(but also doubts and prejudices) that already existed in the minds of our party. The picture is further complicated by the presence of other messages (mainly, but not limited to, those of our competitors) that change the context and then the way our messages are received.
This statement seems obvious. Yet very often it is likely to focus on the message that we issue and its consistency with our intentions - and forget that the message does not exist until it is received.
No message is received passively. Many are simply ignored. Those arriving suffer an immediate and profound transformation.
This transformation occurs in two phases (which are actually merged into a single, instantaneous perceptive synthesis, but it is useful to distinguish to understand them). The first
is the perception, that is the way in which the recipient treats and "makes his" message. Research (such as daily experience in all human relationships) continually shows us how each person remove, add and transform, so that "understands" may be something completely different to what I think I said.
The second is the formation of an opinion or attitude, which is determined by the system of knowledge, beliefs and values \u200b\u200b(but also doubts and prejudices) that already existed in the minds of our party. The picture is further complicated by the presence of other messages (mainly, but not limited to, those of our competitors) that change the context and then the way our messages are received.
This blog was created with the collaboration of S. Fois 
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